Patsy Bottoms, Patsy Snyder
Tucumcari 'stuff' on Aimless Musings
The exchange of goods and services remains mostly local matter, the Internet is taking corporate barter to new heights.
Airline Reservations Network in Orlando, Fla., sold $800,000 worth of airline tickets last year without receiving a nickel of cash. How? Company president Scott Bender says it's because his company embraces barter. "We barter airline tickets for printing, advertising space and employee benefits," says Bender. "Barter boosts our profitability by opening up a whole world of opportunity."
Financial Executive, January 1, 2001